REAL ESTATE + ARTIFICIAL INTELLIGENCE
The way consumers find real estate is changing. Are you ready?
From searching for homes to choosing a REALTOR® and exploring financing, artificial intelligence is influencing more of the decisions consumers make. This course explores what those changes mean for your business—and how to navigate them with confidence.
WHAT YOU'LL EXPLORE
Practical knowledge for an AI-powered market.
01 HOW CONSUMERS ARE SEARCHING
Understand how AI platforms and search engines are influencing home searches and consumer decisions.
02 YOUR DIGITAL VISIBILITY
Explore how online reviews, search visibility, and AI-driven recommendations can affect the way clients find real estate professionals.
03 SMARTER CLIENT SERVICE
Learn practical ways to use AI responsibly to support clients, protect consumers, and strengthen your business.
04 YOUR PROFESSIONAL RESPONSIBILITIES
Get a clearer picture of the professional and regulatory considerations that come with using AI in real estate practice.
Built for a fast-changing industry.
Rather than focusing on one AI product, this course emphasizes lasting principles and professional best practices. Specific tools are used as current examples and may be updated by the instructor as technology evolves, without changing the learning objectives or course structure.
Leave informed. Leave prepared.
Walk away with a working understanding of AI's impact on real estate, practical strategies to improve visibility and client service, and a stronger foundation for using these tools responsibly.
COBB REALTORS® | LEARN • CONNECT • GROW